truc-machin-bidule:

Step 1: Comment on a woman’s attractiveness on every single occasion in every single venue no matter how irrelevant it is. Build up a dating culture entirely dependent on a female’s beauty. Teach children that only attractive women will ever get anywhere in life, will ever be praised, will ever find love and have a family, will ever have a chance at happiness, are worth knowing, are worth being.

Step 2: Mock women for caring about how they look. Call them shallow.